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The Food-Tech


The Coller Startup Competition is launching a standalone vertical, which is focused on the future of food, and specifically - on replacing animals in the human food supply chain.

If you’re a Food-Tech entrepreneur, this is your shot at securing a $100k investment!



First Review
Verify application eligibility. Deadline for submissions: 22.4.2020


Second review
Evaluate all applications based on the following criteria: Q
uality of the Team, Opportunity and Market Size, Unique Value Proposition, Business Model (and ability to scale), Innovation/Technology Quality, and Presentation Skills.

Final Judging Process
5 teams will be invited to pitch live on stage, from which the winning team will be announced.


Scope & Eligibility

The Food Tech track will be open to any early stage ventures established and operating in Israel.

Application Criteria


  • At least two founders in the team (Founders are NOT limited to be students or graduates of Tel Aviv University)

  • Must be "for profit" entities

  • The venture has raised LESS than $200,000 in non-founder equity

  • The venture has a working Prototype / MVP / Alpha / Advanced Demo 

  • The finalists must be able to attend the final pitching event, on June 29, 2020

  • Winning team will have the right to replace the 100,000$ investment with a 5,000$ grant, 

The scope of the competition covers a wide range of technologies including, but not limited to:
  • Plant-based proteins
  • Recombinant proteins
  • Cultured animal products (lab grown meat)
  • Ag-tech ventures which are related/relevant to the three categories above
  • Examples of other technologies: Artificial Intelligence, Data and analytics, 3D printing, Novel food products, Personalized nutrition, Blockchain, Circular business models.

The competition scope does NOT cover ventures which aide or facilitate the production of animals. This includes, but is not limited to:
  • Novel crops/proteins for animal feed
  • Probiotic treatments to replace antibiotics for farm animals
  • Tracking and monitoring systems for farm animals

Companies focused on such innovations will not be eligible to apply.


In addition to professional support and judging of the competition by the team that manages Jeremy Coller's Family Office Food Tech Investment Portfolio, support for this track would be in collaboration with The Good Food Institute.

Costa Yiannoulis is Investment Director at CPT Capital. As part of Jeremy Coller’s family office, Costa has led the building and management of the CPT Capital food and materials tech portfolio. Costa sits on the boards of Sea Co. Foods (Good Catch) and 3F Bio. Prior to CPT Capital, Costa managed Jeremy Coller’s broader personal investments and advised Jeremy across both his corporate (Coller Capital) and philanthropic (FAIRR Initiative / Jeremy Coller Foundation) endeavours. Previously Costa spent 3 years in Management Consulting with Bain & Company in London focussing on Strategy, Organisational Design and Private Equity across sectors; and 5 years within Deutsche Bank in London building the bank’s Emerging Markets platform across Africa. Costa holds a BA (Hons) and MA in Economics from Cambridge University, and an MBA from INSEAD.

Rosie Wardle is Programme Director at the Jeremy Coller Foundation (JCF), heading up the Foundation’s strategic programmes to end factory farming. In December 2015, JCF launched the FAIRR (Farm Animal Investment Risk & Return) Initiative, which is working with major investors globally to put factory farming on the ESG agenda. FAIRR is currently backed by an investor group with combined assets of over $12 trillion, which is engaging on the financial risks linked to intensive livestock production from antibiotic resistance to greenhouse gas emissions and food safety. Rosie also acts as an Investment Associate at CPT Capital. Rosie holds a BA (Hons) and MA from the University of Oxford, and an MA from the Courtauld Institute.

Ilanit Kabessa-Cohen is an Agri-FoodTech expert and Innovation-Growth leader with a proven track record of over 20 years. Currently building and leading the venturing practice at Dole package Foods from Singapore Headquarters. Ilanit has been working in the Agri-Food startup scene since its nascent days and been an instrumental member as co-founder of the Israeli Agri-FoodTech ecosystem as well as active player in the Agri-FoodTech VC scene.  Former Founder and Head of Innovation, Startups & Digital business unit at Nestle Israel (7 years) and a team member at Nestle Global Innovation Team. Ilanit helped create and grow over 15 international and domestic food superbrands in 35 categories, bringing hundreds of products to markets. Ilanit founded and led Nestle Open Innovation Hub in Israel, leading the technologies scouting effort & the connections between Nestle Global HQ and the Israeli Tech Ecosystem. An initiative which grew to a uniqe expertise in how to build a fruitfull collaboration between corporates and startups in the F&B industry. Ilanit is also an experienced trend researcher which has been demonstrated both in academia and business domains. An investor and startups mentor, an Agri-FoodTech addict and a great believer in the role of innovation & start-ups in shaping of the global economy.

Nir Goldstein leads The Good Food Institute's work in Israel. GFI focuses on accelerating the research, development and penetration of alternative protein technologies to global markets. GFI promotes plant-based, fermented and cultivated meat, eggs and dairy through three programmatic areas: Science and Technology, Policy and Corporate Engagement. Prior to GFI, Nir worked as a management consultant to startups, investors, food manufacturers and NGOs.

2019 Foodtech Challenge winner: