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The Coller Startup Competition is launching a standalone vertical, which is focused on the future of food, and specifically - on replacing animals in the human food supply chain.

If you’re a Food-Tech entrepreneur, this is your shot at securing a $100k investment!




First Review
Verify application eligibility. Deadline for submissions: 13.5.2021

Due to current situation, we have decided to extend the Submission Deadline to Saturday 15.5.21 at 23:59.


Second review
Evaluate all applications based on the following criteria: Q
uality of the Team, Opportunity and Market Size, Unique Value Proposition, Business Model (and ability to scale), Innovation/Technology Quality, and Presentation Skills.

Final Judging Process
5 teams will be invited to pitch live on stage, from which the winning team will be announced.


Scope & Eligibility

The Food Tech track will be open to any early stage ventures established and operating in Israel.

Application Criteria


  • At least two founders in the team (Founders are NOT limited to be students or graduates of Tel Aviv University)

  • Must be "for profit" entities

  • The venture has raised LESS than $200,000 in non-founder equity

  • The venture has a working Prototype / MVP / Alpha / Advanced Demo 

  • The finalists must be able to attend the final pitching event, on July 12, 2021

  • Winning team will have the right to replace the 100,000$ investment with a 5,000$ grant.

The scope of the competition covers a wide range of technologies including, but not limited to:
  • Plant-based proteins
  • Recombinant proteins
  • Cultured animal products (lab grown meat)
  • Ag-tech ventures which are related/relevant to the three categories above
  • Examples of other technologies: Artificial Intelligence, Data and analytics, 3D printing, Novel food products, Personalized nutrition, Blockchain, Circular business models.

The competition scope does NOT cover ventures which aide or facilitate the production of animals. This includes, but is not limited to:
  • Novel crops/proteins for animal feed
  • Probiotic treatments to replace antibiotics for farm animals
  • Tracking and monitoring systems for farm animals

Companies focused on such innovations will not be eligible to apply.


In addition to professional support and judging of the competition by the team that manages Jeremy Coller's Family Office Food Tech Investment Portfolio, support for this track would be in collaboration with The Good Food Institute.

Ilanit Kabessa-Cohen is an Agri-FoodTech expert, Venturing & Innovation leader with a proven track record of over 20 years. Career positions include: Head Dole Ventures, Head of Innovation and Digital Business unit, Nestle and Head of Nestle Open Innovation Hub in Israel. All positions were founded and established by Ilanit, including building the unit, processes, team and end-to-end responsibilities. Ilanit developed an innovation and collaborations portfolio for over 20 brands bringing hundreds of products to markets. Ilanit has been working in the Agri-Food startup scene since its nascent days and is an instrumental member as co-founder of the Israeli Agri-FoodTech ecosystem as well as an active player in the Global Agri-FoodTech VC scene. Ilanit is an investor, a public speaker, startups mentor, and a great believer in the role of innovation & start-ups in shaping the global economy.

Nir Goldstein leads The Good Food Institute's work in Israel. GFI focuses on accelerating the research, development and penetration of alternative protein technologies to global markets. GFI promotes plant-based, fermented and cultivated meat, eggs and dairy through three programmatic areas: Science and Technology, Policy and Corporate Engagement. Prior to GFI, Nir worked as a management consultant to startups, investors, food manufacturers and NGOs.



​Non-confidentiality:  All sessions of the Competition, including but not limited to oral presentations and question/answer sessions, are open to the public at large. Any and all of these sessions may be broadcasted to interested persons through media which may include radio, television and the Internet. Any data or information discussed or divulged in public sessions by entrants should be considered information that could possibly enter the public realm, and entrants should not assume any right of confidentiality in any data or information discussed, divulged, or presented in these sessions. Due to the nature of the competition, we are not able to ask judges, reviewers, staff, or the audience to agree to or sign non-disclosure statements. However, TAU, the organizer of the COLLER STARTUP COMPETITION, will make every effort to limit distribution of materials presented at the Competition. TAU cannot guarantee that other individuals will not obtain access to electronic or hard copies of the business plan. All presentations are open to the general public, and some presentations may be videotaped. Attendance by media personnel is expected. 

Copyrights & Permissions. If a team uses copyrighted materials and/or images from a third party in their submissions or presentations, they must obtain permission and authorization in advance from the owners to use this material and submit the written permissions with the application package. Information presented by participants at the Competition is the sole responsibility of the participants, TAU and any of its affiliates, has not taken, and does not intend to take, any steps to verify the adequacy, accuracy or completeness of any information, materials or statements made by participants. Participants are responsible for ensuring compliance with all applicable federal, state and other securities laws, and it is solely participants’ responsibility to comply with any of such laws that are applicable. TAU is not responsible by any mean for participants compliance as stated above. TAU does not give investment advice, endorsement, analysis or recommendations with respect to any securities and is not a broker, venture fund or an investment advisor. 


Use of Competition Materials. TAU reserves the right to use any material prepared for the COLLER STARTUP COMPETITION in publicizing and promoting the event. TAU may use these materials in any printed materials, Audio, video or other media that it may produce. TAU may video record any portion of the Competition and utilize those video recordings in any way that its sees fit.  TAU may use general Company information in press releases. 

Terms of investment will be agreed by the winner and the competition investors. Winning team will have the right to replace the 100,000$ investment with a 5,000$ grant,

Changes to Competition Rules: While not anticipated, these rules and prizes are subject to change at the discretion of TAU at any time. TAU staff has the right to interpret these rules according to its own judgment. 

Decisions regarding the Competition and the Winners:

All decisions regarding the competition rules, procedures, and processes are at the sole discretion of TAU. Changes and/or interpretations of these rules may be made by TAU at any time. The selection of the teams to compete and the decision of the winners are at the sole discretion of the Judges and TAU. Best efforts will be made to make decisions in accordance with this Official Rules document. ​

The University does not hold any intellectual ownership or equity right to projects submitted by students or alumni.