The Food-Tech Challenge
2019 competition is over. See you next year!
The Coller $100,000 Startup Competition is launching a new, standalone vertical, which is focused on the future of food, and specifically - on replacing animals in the human food supply chain.
If you’re a Food-Tech entrepreneur, this is your shot at securing a $100k investment!
Winning team will have the right to replace the 100,000$ investment with a 5,000$ grant,
Need to update your submission? No problem! Just email us
Scope & Eligibility
The Food Tech track will be open to any early stage ventures established and operating in Israel.
At least two founders in the team (Founders are NOT limited to be students or graduates of Tel Aviv University)
Must be "for profit" entities
The venture has raised LESS than 250,000 ILS (~$76,000) in non-founder equity
The venture has a working Prototype / MVP / Alpha / Advanced Demo
The finalists must be able to attend the final pitching event, on June 3, 2019
The scope of the competition covers a wide range of technologies including, but not limited to:
Cultured animal products (lab grown meat)
Ag-tech ventures which are related/relevant to the three categories above
Examples of other technologies: Artificial Intelligence, Data and analytics, 3D printing, Novel food products, Personalized nutrition, Blockchain, Circular business models.
The competition scope does NOT cover ventures which aide or facilitate the production of animals. This includes, but is not limited to:
Novel crops/proteins for animal feed
Probiotic treatments to replace antibiotics for farm animals
Tracking and monitoring systems for farm animals
Companies focused on such innovations will not be eligible to apply.
Verify application eligibility. Deadline for submissions: 5.5.2019
Evaluate all applications based on the following criteria: Quality of the Team, Opportunity and Market Size, Unique Value Proposition, Business Model (and ability to scale), Innovation/Technology Quality, and Presentation Skills.
Final Judging Process
5 teams will be invited to pitch live on stage, from which the winning team will be announced.
In addition to professional support and judging of the competition by the team that manages Jeremy Coller's Family Office Food Tech Investment Portfolio, support for this track would be in collaboration with Ruti Alon and Ilanit Kabessa Cohen, founders of Medstrada (a new VC fund focused on food and nutrition technologies), and Prof. Amit Gefen.
Ilanit Kabessa Cohen is Head of foodtech track. She is a food and consumer industry innovation leader with a proven track record of over 20 years. She founded and led Nestle Israel Innovation, Startups and digital business unit for the past 7 years and was a core-team member in Nestle global innovation headquarter. Ilanit has led the innovation strategy, product development and business growth of over 15 international and domestic food super-brands in 35 categories. Ilanit has a background in design and trends forecasting which have been demonstrated both in academia and business domains.
Ruti Alon is a highly experienced investor and Life Science expert with over 35 years of experience. Ruti was a General Partner at Pitango Venture Capital, the largest venture capital fund in Israel, where she founded and led the life science practice. Ruti is also an investor and a board member of several private and NASDAQ companies. Ruti founded and led as a Chairperson the Israeli Life Science Industries organization and Co-Founded the Israeli Advanced Technologies Industries organization, both been impactful components in establishing the well-known Israeli eco-system.
Prof. Amit Gefen is currently a Full Professor with the Department of Biomedical Engineering at the Faculty of Engineering of Tel Aviv University and the Herbert J. Berman Chair in Vascular Bioengineering. The research interests of Prof. Gefen are in studying normal and pathological effects of biomechanical factors on the structure and function of cells, tissues and organs, with emphasis on applications in chronic wound research. Prof. Gefen is advising and reviewing for funding bodies worldwide including the European Commission. He also serves as a scientific advisor to the global medical device industry.
Amir Zaidman has close to 20 years of experience in business development and early stage investments in several technology sectors. Since 2014 Mr. Zaidman is serving as the vice president of business development of "The Kitchen Hub" - the first and only FoodTech focused technology incubator in Israel. He provides biz-dev support to portfolio companies and is also in charge of The Kitchen's deal-sourcing and evaluating new investment opportunities.
Amir also takes a leading role in promoting a FoodTech community in Israel. He manages the Israel FoodTech Innovation LinkedIn group ( with more than 1,700 members), as well as the Israel's FoodTech Community MeetUp group (more than 2,500 members). Prior to joining The Kitchen founding team, Mr. Zaidman held several executive business development positions in the Innovation and Tech sectors.
Costa Yiannoulis is Investment Director at CPT Capital. As part of Jeremy Coller’s family office, Costa has led the building and management of the CPT Capital food and materials tech portfolio. Costa sits on the boards of Sea Co. Foods (Good Catch) and 3F Bio. Prior to CPT Capital, Costa managed Jeremy Coller’s broader personal investments and advised Jeremy across both his corporate (Coller Capital) and philanthropic (FAIRR Initiative / Jeremy Coller Foundation) endeavours. Previously Costa spent 3 years in Management Consulting with Bain & Company in London focussing on Strategy, Organisational Design and Private Equity across sectors; and 5 years within Deutsche Bank in London building the bank’s Emerging Markets platform across Africa. Costa holds a BA (Hons) and MA in Economics from Cambridge University, and an MBA from INSEAD.
Rosie Wardle is Programme Director at the Jeremy Coller Foundation (JCF), heading up the Foundation’s strategic programmes to end factory farming. In December 2015, JCF launched the FAIRR (Farm Animal Investment Risk & Return) Initiative, which is working with major investors globally to put factory farming on the ESG agenda. FAIRR is currently backed by an investor group with combined assets of over $12 trillion, which is engaging on the financial risks linked to intensive livestock production from antibiotic resistance to greenhouse gas emissions and food safety. Rosie also acts as an Investment Associate at CPT Capital. Rosie holds a BA (Hons) and MA from the University of Oxford, and an MA from the Courtauld Institute.