The Food-Tech


The Coller Startup Competition is launching a standalone vertical, which is focused on the future of food, and specifically - on replacing animals in the human food supply chain.

If you’re a Food-Tech entrepreneur, this is your shot at securing a $100k investment!


First Review
Verify application eligibility. Deadline for submissions: 22.4.2020


Second review
Evaluate all applications based on the following criteria: Q
uality of the Team, Opportunity and Market Size, Unique Value Proposition, Business Model (and ability to scale), Innovation/Technology Quality, and Presentation Skills.

Final Judging Process
5 teams will be invited to pitch live on stage, from which the winning team will be announced.

Scope & Eligibility

The Food Tech track will be open to any early stage ventures established and operating in Israel.

Application Criteria


  • At least two founders in the team (Founders are NOT limited to be students or graduates of Tel Aviv University)

  • Must be "for profit" entities

  • The venture has raised LESS than $200,000 in non-founder equity

  • The venture has a working Prototype / MVP / Alpha / Advanced Demo 

  • The finalists must be able to attend the final pitching event, on June 29, 2020

  • Winning team will have the right to replace the 100,000$ investment with a 5,000$ grant, 

The scope of the competition covers a wide range of technologies including, but not limited to:
  • Plant-based proteins
  • Recombinant proteins
  • Cultured animal products (lab grown meat)
  • Ag-tech ventures which are related/relevant to the three categories above
  • Examples of other technologies: Artificial Intelligence, Data and analytics, 3D printing, Novel food products, Personalized nutrition, Blockchain, Circular business models.

The competition scope does NOT cover ventures which aide or facilitate the production of animals. This includes, but is not limited to:
  • Novel crops/proteins for animal feed
  • Probiotic treatments to replace antibiotics for farm animals
  • Tracking and monitoring systems for farm animals

Companies focused on such innovations will not be eligible to apply.


In addition to professional support and judging of the competition by the team that manages Jeremy Coller's Family Office Food Tech Investment Portfolio, support for this track would be in collaboration with The Good Food Institute.

Amir Zaidman has close to 20 years of experience in business development and early stage investments in several technology sectors. Since 2014 Mr. Zaidman is serving as the vice president of business development of "The Kitchen Hub" - the first and only FoodTech focused technology incubator in Israel. He provides biz-dev support to portfolio companies and is also in charge of The Kitchen's deal-sourcing and evaluating new investment opportunities. 

Amir also takes a leading role in promoting a FoodTech community in Israel.  He manages the Israel FoodTech Innovation LinkedIn group ( with more than 1,700 members), as well as the Israel's FoodTech Community MeetUp group (more than 2,500 members). Prior to joining The Kitchen founding team, Mr. Zaidman held several executive business development positions in the Innovation and Tech sectors. 

Costa Yiannoulis is Investment Director at CPT Capital. As part of Jeremy Coller’s family office, Costa has led the building and management of the CPT Capital food and materials tech portfolio. Costa sits on the boards of Sea Co. Foods (Good Catch) and 3F Bio. Prior to CPT Capital, Costa managed Jeremy Coller’s broader personal investments and advised Jeremy across both his corporate (Coller Capital) and philanthropic (FAIRR Initiative / Jeremy Coller Foundation) endeavours. Previously Costa spent 3 years in Management Consulting with Bain & Company in London focussing on Strategy, Organisational Design and Private Equity across sectors; and 5 years within Deutsche Bank in London building the bank’s Emerging Markets platform across Africa. Costa holds a BA (Hons) and MA in Economics from Cambridge University, and an MBA from INSEAD.

Rosie Wardle is Programme Director at the Jeremy Coller Foundation (JCF), heading up the Foundation’s strategic programmes to end factory farming. In December 2015, JCF launched the FAIRR (Farm Animal Investment Risk & Return) Initiative, which is working with major investors globally to put factory farming on the ESG agenda. FAIRR is currently backed by an investor group with combined assets of over $12 trillion, which is engaging on the financial risks linked to intensive livestock production from antibiotic resistance to greenhouse gas emissions and food safety. Rosie also acts as an Investment Associate at CPT Capital. Rosie holds a BA (Hons) and MA from the University of Oxford, and an MA from the Courtauld Institute.

2019 Foodtech Challenge winner:



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